Servicing the Campaign

One of the greatest challenges to every outdoor advertiser is an effective management of the outdoor advertising campaign process. The Ströer Group, with over 18,000 advertising media in 300 towns in Poland, has developed a comprehensive system involving the campaign’s preparation, performance and control.

The core of it is Billboard Management System (BMS) – the most up-to-date software on the Polish market facilitating the integrated management of the bill-posting process. Thanks to the application of mobile technologies, BMS facilitates a real-time (online) monitoring of the campaign bill-posting process – from posters’ delivery to the warehouse to photo documentation.

What’s more, the quality of bill-posting in relation to the campaigns conducted by the Ströer Group is also monitored by Regional Offices’ staff. This means that every campaign conducted on our media is subject to multi-stage control – both in terms of the timeliness of the bill-posting process as well as the quality of the display.